Ad Holder Spotlight: LowKey

Lowkey VI., Island Roots, Bold Streetwear from St. ThomasBorn out of the Caribbean spirit of the U.S. Virgin Islands, Lowkey VI. is a St. Thomas-based streetwear brand that blends island culture with modern urban style. The name itself is a clever nod, “Lowkey” suggesting understated confidence, and “VI” standing for the Virgin Islands, tying the brand directly to its local roots.  Founded by entrepreneur Khaysaun Vanterpool (while he was still a student at Florida A&M), the brand originally launched by focusing on durags and bonnets, a niche category not often highlighted, and from there expanded into tees, hoodies, headwear and accessories. Style & OfferingLowkey VI. offers a diverse lineup of apparel and accessories: from basic tees and satin hoodies to embroidered skull caps and suede beanies. The product mix leans street-ready, bold, but rooted in a philosophy of “manifest your pure potentiality”, a motto the brand uses to encourage wearers to embrace their personal growth and vision.  Quality-wise, the brand highlights thoughtful materials (for example, in its headwear) and a commitment to functional style, as seen in its detailed product descriptions.  Cultural Identity & Impact. Lowkey VI. does more than sell clothes. It carries the story of island ambition: the idea that you don’t need to leave the Virgin Islands’ shores to aspire or create something global. The brand builds on that narrative by incorporating local identity, Caribbean flair, and a mindset that merges laid-back island vibes with urban edge.Fans and early supporters in both the USVI and U.S. mainland talk about how the brand resonates:“Very comfortable, stylish, and honestly you can flex it on a regular. … I have high hopes that Lowkey VI is on the come up to being a well-known brand that everyone will know soon.”Growth & ReachAlthough based in St. Thomas, Lowkey VI. has a global outlook with online storefronts and social media outreach that allow it to serve customers beyond the islands. On Instagram (@low.keyvi) the brand advertises international shipping and highlights its products in Virgin Islands locations.  Its product pages are organized, the catalog growing, and the brand actively positioning itself for expansion beyond basic headwear and into fuller urban apparel lines.Why It MattersIn a region where many fashion labels look outward for inspiration, Lowkey VI. flips the lens inward, celebrating local culture, island identity, and self-determined style. It stands as a tangible example that small-market brands can scale, connect globally, and carry a story that’s authentic. For the U.S. Virgin Islands, it’s a brand to watch, one that reflects the region’s creative potential and entrepreneurial spirit.